DryHop Brewers
A fan-favorite brewpub needed packaging that reflected the energy of its historic neighborhood.
Chicago is a city proud of its neighborhoods. And while there are 77 officially recognized enclaves, each of those has its own 'hoods. One of those is Lakeview East, home to 2014's 'Best New Brewery' DryHop Brewers. So when the brewpub needed to update its packaging, it looked to Malt to design takeaway containers that were reflective of its surrounding blocks. The result was a distinctive crowler and growler, which were truly city-inspired.
↗ PACKAGING ↗ APPAREL ↗ ILLUSTRATION ↗ PRINT
We worked together to portray the neighborhood's abundant architectural elements, combined with the four ingredients of beer, within the designs.
Credits
Laura Davis, Photography
Blue Label, Packaging