MASECO Private Wealth
A UK-based private wealth management practice sought a playful aide to help American ex-pats.
As a wealth management expert, MASECO is passionate about delivering the highest quality advice, client service and client experience. The London firm was looking for print pieces with accompanying illustrations that would aid its clientele: American expats living in the UK. We worked to concept a pocket guide, covering 39 essential steps for 'newbies, old-timers and the curious.'
↗ PRINT DESIGN ↗ ILLUSTRATION ↗ ADVERTISING
This helpful tool started as a fold-out pamphlet, then spanned across print ads, posters, brochures and web applications – all the while injecting MASECO's approachable demeanor via cheeky copy and British references.
