Anne Owen had a vision: take the simple, stark, chic aesthetic from her fashion background and bring it to life in a ‘juice apothecary.’ She chose Chicago's Logan Square to set up shop, and focused on the local creativity of the area to fuel her idea. We worked alongside Owen, in collaboration with Potluck Creative, to brand the shop from the ground up. This included designing the identity, packaging, signage and collateral, along with the storefront’s exterior and interior design. The brand was inspired by old alchemic symbology in tandem with the herbal, healing infusions each cold-pressed juice had to offer. We mirrored this concept by creating minimalist packaging to juxtapose the vibrant colors of the product. We worked to play up the scientific aspects of alchemy by creating a series of symbols to represent each class of juice or nut milk. O+A opened to critical acclaim in 2014, and went on to open two more shops, including one inside downtown Chicago's Eataly.