Studio Malt
A Chicago-based design and illustration studio
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Steve Cullen Healthy Heart Club Run 2016

WAUWATOSA, WISCONSIN

Since 1997, the Steve Cullen Healthy Heart Club Run has come together each frigid Wisconsin February to race for a good cause. The outing, named after the late Milwaukee Alderman who lost his life to a heart attack, has raised nearly half a million dollars towards heart research. As the 20th anniversary of the run approached, we aimed to brand the race with a bold color palette, plenty of visual nods to years past and, of course, no shortage of hearts. The visual language played out in vibrant posters, brochures, signage and race shirts. 

Visual identity, print design, illustration, apparel design

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