Boulevard Veterinary is a full-service animal hospital in Chicago's Logan Square. When Dr. Dylan Frederickson set out to establish his new venture, he was looking to build a brand that was inspired by the neighborhood and bucked the stodgy aesthetic of typical clinics. So we created a visual identity system that reflected BLVD's friendly demeanor. The result was a new brand built from the ground up and applied from badge pins to signage.
Visual identity, print design, signage, web design
PHOTOGRAPHY: LAURA DAVIS, CHARMING STUDIOS & AARON GANG PHOTOGRAPHY SIGN PAINTING & INSTALLATION: RIGHT WAY SIGNS